Driven by passion for
outdoor sports

Our Story

We are WHIP, an Italian Sport Technology company founded in 2016 by Gioele Meoni, Alessandro Veracchi, Andrea Veracchi and Eros Verderio. We started up by capitalising on our knowledge and passion for technology and outdoor sports to create WHIP.

Being athletes ourselves, we always noticed how in the outdoor sports world many mobile apps that measure performance do not offer good metrics and have little functions. Hardware sports trackers are instead expensive and data can't be shared easily. The sport community always missed a precise and accessible tool to track and analyze sport activities of any kind in the best way possible.

We started with the idea of a high-tech product that is easy to use and accessible to runners, cyclists and bikers of any level. We also wanted to bring technology to amateur and professional outdoor sport events. After two years of development and beta testing, we came up with a new tracking technology. We implemented this technology in an app, structured as a social network for outdoor sports.

WHIP LIVE - Functions

In 2018 we launched WHIP LIVE on the Apple App Store and Android Play Store. In 2020, after consistently improving the app, we added the new Plus functions. WHIP LIVE is now the ultimate social network for outdoor sports passionates, allowing to track, navigate, plan routes, explore trails and get 24/7 outdoor safety. How were we able to do this? We are experienced outdoor athletes who know the needs of the community and strive towards improving your, and consequently our, outdoor sports experience; It’s as simple as this!

What are we building with WHIP LIVE?

We have created a global community for runners, cyclists and motorcyclists who use our technology to support,improve and connect their everyday sports experience.

WHIP LIVE analyzes from 4 to 20 times more data points than a common tracking app. We created and patented a data fusion algorithm that can gather high level metrics for action sports, using the data points retrieved from consumers’ device sensors.

We delivered a leading platform for the running, cycling and riding community to track their performance and share it, navigate, plan routes and increase safety. All this, with the quality of a professional hardware, but with the connectivity and price of an App.


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WHIP LIVE - Mock-up Moto Ride Analysis


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