Press Kit

The app to keep track of your performances, discover and plan routes, explore safely on street and offroad

Our mission at WHIP is to provide riders and trekkers the best technology, accesibile and customizable for every kind of outdoor activity.

WHIP was founded in 2016 with the development of a new software of high precision tracking for outdoors sports. In 2017, WHIP was supported by the start-up hub Nana Bianca, based in Florence, the started to provide its service to improve safety for cycling and motorcycling events.

The app was released on App Store and Play Store by October 2018, and soon became the top choice for outdoor athletes to plan routes and track their activities, on streat and offroad. After reaching the goal of 100k italian subscribers, new advanced features were released for Plus members, such as the turn-by-turn navigation and the offline routes, thus improving the safety of the app.

Today, WHIP LIVE is the target community for safety and outdoor sports, providing free tracking services and vertical features for every discipline by foot, bike or motorbike.

  • Total subscribers count: 150K
  • Active daily: 9K
  • Tracked routes: 500K
  • Tracked Km: 3.9M
  • Routes created: 50K
  • Average rating on App Store and Play Store: 4,7/5


WHIP LIVE features


  • TURN-BY-TURN NAVIGATION. Voice directions at every turn to discover new routes, on street and offroad
  • ROUTE PLANNER. Over 60k landmarks to create new routes, discover places and plan the journey
  • EXPLORE SECTION. Custom search between over 200k crowd-sourced routes, to share and save as GPX or KML
  • OFFLINE MAPS. Selection of routes discovered and tested by the crew of WHIP LIVE


  • LIVE TRACKING. Real-time tracking of every activity, to provide saftety for events or single trips
  • EMERGENCY CONTACTS. Share your position with trusted contatcs, who can be allowed to track you everywhere you go along the way
  • SUPPORT AND EMERGENCY BUTTON. Easy tool to send an alert to your trusted contacts or find your way if you get lost
  • EVENTS. Safety features used at cycling, motorcycling and trekking events, granting safety for up to 5000 attendants.


  • SEGMENTS. Challenge other athletes and compare your performances on selected route portions
  • LEADERBOARDS. Segment leaderboards with tenth of a second accuracy, organized by category or discipline
  • SHARING. Connected to all social networks to share your activities and routes or to find friends to follow

Other Features

HD tracking, 8 vertical map styles, import and export routes, syncronization with Strava and Garmin, weather tracing with wind and rain

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